20-Second Advertisement
1920 x 1080 px
Brief
This project entails creating a 20-second advertisement for any made-up product. The process starts with defining the brand, identifying its target audience, and uncovering key insights about the brand and its audience. These insights will help develop a strategic statement guiding the ad's narrative. A treatment for the advertisement, including a storyboard, will then be created, outlining the visual and thematic elements. After presenting this treatment for feedback, the final phase involves producing and filming the 20-second ad in 80 minutes in class, ensuring all aspects are created initially and shot. Post-production editing will refine the final ad, including the brand's tagline and a voice-over to deliver a compelling and cohesive message.
Shot List
