Original Campaign Ad
2624 × 3936 px
Brief
The Adidas Shoe Campaign's original brief involved creating a conceptual advertisement campaign from a shoe brand of our choice. First, I identified the brand's identity and ideal target audience. After interviewing an athlete, a key insight appeared.
The insight: "The rhythm of running is the key to speed."
The goal was to create an advertisement that resonates with runners, aligns with the brand, and makes viewers consider how the product can enhance their running experience.
My roles encompassed the entire creative process, including conceptualizing ideas, executing the photography, and handling post-production editing using Lightroom, Photoshop, and Illustrator.
MOCKUP
Advertisement Mockup