Concept for an Adidas shoe campaign, sans the shoe. Adidas is an athletic apparel and footwear company with a target audience of athletes in the Gen Z and millennials. During the research phase, a friend said an insightful quote, "The rhythm of running is the key to speed." Using a combination of two photographs; the subject with a high shutter speed, and the background with a low setting- the final result evokes a sense of power and speed. Finally, the copywriting highlights the transformation the product can give the customer.
-Lightroom, Photoshop, Illustrator-
